Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself?

Patience is the key to success when dealing with text link ads.

Although it is natural to want an immediate return on one’s investment, the true benefit of an effective link strategy can take as long as 90 days to become apparent. This is due to the fact that google and the other search engines only do "deep crawls" every few months during which time your links will become effective. This does not mean their effects cannot be seen sooner, but their effects usually take time. There may be an immediate up tick once links have been purchased, but this effect almost always dissipates within a few days. Generally, there is lag time between the addition of a link and its inclusion as a factor in a search engine’s algorithm.

Strategy

A good strategy for a limited budget, for example,might be to buy new text links over a given period of time while maintaining the old ones until your budget is reached. This way you are constantly adding a variety of back links from text ads on different ip classes which is how a search engine would expect natural text link ads to occur.

Example: Your goal might be to add 2 new text link ads per month over a 6 month period. You can control the PR of the links and the timeing. During the same time frame you can focus on your time on site updates and other marketing strategies. This would give you 12 quality PR links coming from a variety of sites with varying link text and on different ip classes. All you have to do is sit back and wait for the links to "kick in".

Once a strategy is in place and links have been purchased it is important to track the results and determine benefit over time. Primarily there are three tools used to determine the effectiveness of link purchases -- link popularity, search engine rankings and site traffic.

Regarding link popularity, the easiest way to check the quantity of back links is as follows…

· Type “Link:http://www.YourSiteHere.com” into the search box of any of the three major search engines.

· A results page will display the total number of back links, as well as the individual listing of the link addresses and site descriptions.

As mentioned previously, search engine rankings can take up to 90 days to display a full and valid measurement of a particular website. As for traffic to the site, there are several tools that can be incorporated into a site which analyze not only the number of visitors to a site, but various other bits of information, such as browsers and operating systems being used by visitors to the site.

Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself?