Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself?

In order to understand the importance and value of text link ads, you must first understand how they fit into the big picture of internet rankings and search engine optimization from the perspective of the search engine.

Google MSN and Yahoo together account for approximately 90% of all search engine traffic. Google is the "600lb gorilla" of the search engine market as they account for approximately 70% of all search engine traffic. Needless to say that you want to be ranked as high in Google as possible under your target keywords. In fact, not too long ago, MSN and Yahoo both used Googles engine to display results from search engine queries (as did AOL, Dogpile and many others). They have since both developed their own ranking algorithms, but to some degree, are patterened off of Google and PageRank.

PageRank Defined

By now you have probably noticed that the pricing for text link ads varies with the "PageRank" or "PR" of the website. The founders of Google defined PageRank to determine a pages relevance or importance. It is only one part of the algorithm when it comes to the Google ranking, but the other aspects are ever changing and PageRank deserves the most attention due to its importance.

PageRank is bascially a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support. In other words, the more votes you have, the better off you are percieved by the engines. From a high level, this "vote" is really the transfer of page rank from the voting site or site containing the text link ad, to the site to which it is linking. However, keep in mind there is still strategy involved and votes carry different weights. Hence the range in pricing for various links. No two sites are exactly alike so the PR transferred from one site to the next will also vary.

Importance of Text Link Advertising

In summary, PageRank carries a lot of weight in the Google ranking algorithm. Google is constantly updating this ranking algorithm, but their number one conern is always the number of text links or "votes" pointing back to your site. Hence, text link advertising is essential if you are to get ranked naturally/organically in the search engines.

Please search our current text link ad listings or contact us for more information or a free consultation on how to proceed and find a text link strategy that works best for your site. This all depends on your competition and other variable that affect rankings.

Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself?