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Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself? Its important to understand the text link concepts when purchasing text links. The various types of text links are explained below: Many sites use reciprocal links, also known as link sharing. Regarding
this strategy, websites agree to display each other’s links
(commonly attained through link exchanges) in an attempt to increase
the number of back links that register with search engines. While
seemingly an effective way to increase a site’s rank, there
are a few drawbacks to this strategy. Generally, attaining links
through link exchanges can prove time consuming. Also, Google discounts
reciprocal links as an unnatural attempt to boost a site’s
rank. Search engines value one-way links over reciprocal links and
also penalize sites that have an excessive number of outbound links
(links to external sites). Google considers all these factors when
determining search rank. [top] In contrast to reciprocal links, one-way links are considered more natural. Again, this touches upon Google’s view of link development being a natural process the more closely it adheres to democratic principles. For example, websites voted upon by other websites (via non-coerced one-way links) are considered to have more natural links compared to websites that take part solely in link exchanges. [top] When Google first developed PageRank, it was thought links from sites with similar content (relevant links) were more highly valued than links from sites whose audience was interested in a different subject. That is, relevant back links were seen as having a greater chance at reaching the target market. Interestingly, current analysis indicates the search engines do not place increased importance on relevant links. However, there are a few reasons why relevant links are important, regardless of the search engines’ methodologies. As mentioned previously, relevant links provide greater access to the target market. Also, it is likely the search engines will begin to incorporate link relevancy into their search algorithms when determining search rank. Some sites have taken advantage of this perceived flaw by farming links out to numerous unrelated sites. Search engine penalize these “link farms” as sites that unnaturally inflate page rank. In fact, sites that buy links from link farms are often penalized as well. This underscores the importance of purchasing links from quality sites. [top] Google also considers the quantity of back links from the same domain when determining whether links are natural. When sites develop naturally, they tend to have a high percentage of single page links from different sites. It might seem an effective technique to have thousands of links from a few sites in order to increase the quantity of and ease of access to back links, but Google considers such a tactic to be unnatural and one that unfairly subverts the PageRank methodology. Furthermore, Google uses an algorithm called Hilltop that looks for relationships between sites and can determine if links have common IP (Internet Protocol) addresses. The address provides a unique identification to a computer connected to the Internet. As mentioned previously, Yahoo and MSN place importance upon the quantity of links as opposed to the quality and therefore do not currently penalize sites that have an excessive number of site-wide links. Another important concept to consider is authority pages, which are sites that have back links from many unique, relevant sites and are considered high quality as a result. Back links from authority pages help to increase PageRank. [top] Unique IP Address An ip address identifies the physical location of the hosting company that servers a website. The idea of purchasing text link ads from unique ip classes is to emulate a naturally occuring text link capaign. In other words, you don't want all your links to come from websites that are all hosted on the same server. We maintain a great diversity of unique ips as part of our service to our customers so you don't have to worry about the details. [top] Similar to purchasing links from different websites, it is considered more natural to have back links from sites with varied PageRank. As sites develop naturally, they tend to have back links from sites that encompass the PageRank spectrum. Google considers sites with only high profile back links to be suspicious and the site’s PageRank suffers accordingly. This is an easy goal to accomplish by purchasing text link bundles and/or adding text link ads to your site monthly with different PR. [top]
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Text Link Summary | Link Types | Link Techniques | Link Results | Why Pay? | Do it Yourself? |